Propelling growth in leading lifestyle brands with a focus on driving awareness, differentiation through compelling storytelling, and converting interest into retention.

Bridge & Burn

I oversaw marketing strategy and strategic business planning for Bridge & Burn, a Portland-based apparel brand. In March of 2020, I supported Bridge & Burn to become an e-commerce exclusive business in a matter of days and drove an average of 105% growth YOY in Q2 + Q3 in their online business.

  • Strategic Planning

  • Marketing Management

  • Retail Marketing

  • Marketing Production

  • Content Creation + Copywriting

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– Phoebe Low, Senior Designer

 
 

barre3

In my five years at barre3, I supported close to 100 barre3 studio openings with their marketing strategy while driving an 150% increase in pre-opening membership sales from 2013-2017. I also supported marketing strategy and execution for all open barre3 studio locations, resulting in a 55% increase in average monthly studio revenue over a three-year period.

  • Marketing Management

  • Creative Production

  • Email Marketing

“Tracey's innate curiosity teamed with her strength of listening to others fuels her ability to collaborate successfully across departments. She works to personally understand operational opportunities and limitations prior to executing any marketing campaign, thus ensuring the customer has a seamless and positive experience with the brand from awareness through returning purchase.  

She has the balance of being data driven - monitoring analytics and making real time adjustments with the organizational strength of forecasting, planning, and leading teams.  Tracey is whip smart and her bright personality brings intelligence, innovation, style, and fun to the workplace. ”

– Stephanie Savage, Director of Learning & Development, barre3

 
 

Starcycle

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  • Digital Marketing

  • PR Strategy

  • Email Marketing

“The following text is placeholder known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Lorem ipsum dolor sit amet Nullam vel ultricies metus, at tincidunt arcu.”

– Quote Source